The Times: Logan Tod predicts a slowdown for Christmas 07

Thursday, 18 January 2007
A survey by Logan Tod predicts a decrease in growth for internet retailers next Christmas. The Times Tags: Logan Tod and Co, Media coverage,

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Viral marketing

Viral marketing is a marketing strategy which encourages users to pass on a marketing message, usually via emails, which spreads by word of mouth and creates a buzz. If you catch a marketing virus you should step away from your PC and lie down in a dark room.

More jargon-busting in our online PR glossary