Consumer online behavior is being changed by financial worries |
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ContactFor interviews, images or quotes please contact: Leo Kellgren immediate future Ltd T: 0845 408 2031 Leo.kellgren@immediatefuture.co.uk Notes to Editors
Opinion Matters / Tickbox.net is a leading market research organisation, carrying out consumer, corporate and Niche market surveys online amongst a 50,000+ member panel. Opinion Matters / Tickbox.net follow the codes of the MRS (Market Research Society) and are fully registered and compliant with the Data Protection Registrar, as well as being the preferred research supplier of the PRCA (Public Relations Consultants Association). Analysis of this research has been carried out by E-consultancy. About E-consultancyE-consultancy.com, an online publisher of best practice internet marketing reports, research and how-to guides, was named Publisher of the Year at the 2006 AOP Awards. Since moving to a paid Content model, it has since amassed thousands of paying subscribers, 70,000 registered users and 145,000+ Unique user sessions per month. Subscribers pay from £195 per year to access exclusive and practical content. E-consultancy has more than 100 events lined up for 2008, including roundtables and Supplier Showcases, where six suppliers pitch to an audience of pre-qualified buyers in a Central London venue. E-consultancy also provides a range of public and in-house training programmes including courses. If you would like to know more about our training options then please visit our website or contact Craig Hanna on +44 207 681 4078 or email him at Craig@e-consultancy.com. About immediate futureimmediate future helps companies achieve their business objectives by seamlessly blending traditional PR with Social media and online communications. As consumers increasingly turn to trusted sources for purchase advice and research, immediate future ensures that a brand's reputation is managed in both mainstream and social media consistently. Using proven techniques to identify brand ambassadors and an unrivalled network of industry and media contacts, clients are able to tap into word of mouth, create a Buzz and lift products and services away from negative Comment. Professional PRs, immediate future ethically cultivates and maintains meaningful and positive dialogue with journalists and social media such as blogs, Social networks, forums and influential hubs and authorities. Campaigns improve search rankings, increase advocacy and ultimately shape consumer awareness, attitudes and actions. Most importantly we understand how to measure success. immediate future's clients include Sony Europe, BBC, BT, Diageo, Pigsback.com, Hotel Chocolat Avenue A|Razorfish, Sara Lee, Sony PSP and EMI. About Logan Tod & CoLogan Tod & Co was formed in 2002 by Matthew Tod and Mike Williams to tackle a very simple problem. For every hundred visitors to a website only one or two had a successful outcome from the perspective of the business owner. Ninety eight left. Such tremendous waste is an opportunity to improve performance. Conversion is at the heart of what Logan Tod & Co does for its clients. To improve conversion we follow our proven approach of positively channelling demand. This approach is centred on customers; learning about their behaviour and needs. We work out how to help them achieve their goals. Once visitor motivations and requirements are clear, we help our clients change their online activity to be more attuned to the needs of their customers and less internally focused. The purpose of Logan Tod & Co is therefore very simple: to help our clients make a better commercial return by solving their e-business problems using our curiosity, imagination and drive. References:
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| Online PR Lexicon |
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AstroturfingYou know when there’s a grass-roots buzz about a product? And it seems that everybody is blogging about it? Sometimes it turns out these blogs have actually been written by a PR company. Who’d have thought? Well, that’s Astroturfing. Artificial and plastic. More jargon-busting in our online PR glossary |
