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Flirtomatic launches new ‘search by location’ service.
Flirtomatic, the mobile and online flirting service, today announced the addition of its ‘search by location’ feature to its services. The new feature gives members 24 hour access to other flirters in their area for 75 ‘Flirt Points’ (approx 56p). After just one week using the feature, users generated a 33 per cent rise in revenue for Flirtomatic. Users are finding and using the feature faster than any other paid for feature of the service. The launch follows a week long beta phase which saw such promising results that Flirtomatic has decided to keep the ‘search by location’ feature permanently. The feature is part of a growing list of the site’s value-added services available to users to purchase. The development of this new feature is a direct result of user feedback. Flirtomatic found that up to 40 per cent of mobile users voluntarily filled in a postcode in their profiles. The new feature allows flirters to search by location for other users to within a minimum five mile radius. It also allows them to see where other flirters are if they have volunteered their location. Mark Curtis, CEO of Flirtomatic commented, “Already the location feature is jointly as popular as our ‘who’s rated me’ service, and to be honest, we didn’t expect it to be quite this popular, or we’d have added it some time ago!” Curtis continued, “There has been a lot of speculation about the future of location based services on mobile. Our success suggests that the enthusiasm – if the idea meets the need - is not misplaced.”
Editor’s notes
Launched in 2006, Flirtomatic has quickly developed flirting as a new entertainment category. Operating an uninterrupted service across the web and mobile, Flirtomatic enables users to flirt, meet new people and have fun online. The addictive nature of the service generates very high levels of interaction with over 100 million WAP page impressions per month. Flirtomatic offers brands a range of marketing opportunities to tap into this intimacy with their customer base. www.flirtomatic.com
Gugs Sembi
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