Kodak gives lessons in Printer Therapy

Kodak launches new interactive website featuring videos and take-away graphics

Examine the technology behind the new Kodak EasyShare 5300 All-in-One printer

Kodak today launches an interactive website to coincide with the German launch of the flagship Kodak EasyShare 5300 All-in-One printer. Incorporating take-away graphics, exclusive online videos, an extensive photo gallery and more, the website updates technical enthusiasts on the benefits of the new printer.  These include details on Kodak's landmark reductions in ink cartridge costs, high quality photo prints and ease of use.

Challenging the market place by reducing ink cartridge costs, whilst still ensuring the highest print quality, Kodak is proud of the technical achievements behind its new Kodak EasyShare 5100 All-in-One printer.  It is these benefits that customers want to understand in more detail and the Printer Therapy website offers clear and simple explanations. 

Key Facts

Kodak website examines the Easyshare 5300

• Kodak launches Easyshare 5300 interactive website
• The website is the technical hub for the Kodak EasyShare 5300
• Highlighting Kodak's reduced ink cartridge costs
• Incorporating take-away graphics, exclusive online videos, an extensive photo gallery
• Kodak challenges the marketplace by reducing ink cartridge costs
• Kodak ensures high print quality

The Printer Therapy site http://www.printertheraphy.com/ is designed as a technical hub for the Kodak EasyShare 5300 All-in-One printer, highlighting Kodak's reduced ink cartridge costs, its durability and longevity in print imaging, higher photo print quality and greater ease of use.  In depth articles on new product features, as well as interactive and informative take-away graphics are featured on the website to keep enthusiasts and interested bloggers updated on the latest Kodak developments.    

Exclusive video content includes a ‘What's in the box?" series: video vignettes, which demonstrate the ease of setting up the Kodak EasyShare 5300 All-in-One printer, the simplicity of changing ink cartridges and the stress-free printing of images.  The site will also showcase a high quality image gallery, with pictures detailing the printer's many technical components.

Editors notes

About Eastman Kodak Company

Kodak is the world's foremost imaging innovator. With sales of $13.3 billion in 2006, the company is committed to a digitally oriented growth strategy focused on helping people better use meaningful images and information in their life and work. Consumers use Kodak's system of digital and traditional products and services to take, print and share their pictures anytime, anywhere; Businesses effectively communicate with customers worldwide using Kodak solutions for prepress, conventional and digital printing and document imaging; Creative Professionals rely on Kodak technology to uniquely tell their story through moving or still images; and leading Healthcare organizations rely on Kodak's innovative products, services and customized workflow solutions to help improve patient care and maximize efficiency and information sharing within and across their enterprise.

More information about Kodak (NYSE: EK) is available at http://www.kodak.com/

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