Marketing: Public Relations - Wake up to digital danger

Wednesday, 06 December 2006
Robert Gray discusses reputation management on blogs, wikis and Social networks Marketing Tags: immediate future, Media coverage,

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Online PR Jargon
Flog When a marketing bod pretends to be a 12-year-old computer nerd and leaves made-up reviews of his own products all over the blogosphere - it’s known as a fake blog or flog. Like fake hair, fake nails and fake tans - fake blogs are cheap and nasty. It’s not a good look. More jargon-busting in our online PR glossary

Online PR Jargon

Flog

When a marketing bod pretends to be a 12-year-old computer nerd and leaves made-up reviews of his own products all over the blogosphere - it’s known as a fake blog or flog. Like fake hair, fake nails and fake tans - fake blogs are cheap and nasty. It’s not a good look.

More jargon-busting in our online PR glossary