PR Week: Online video reveals agency divide

Thursday, 19 October 2006
Katy howell talks to Hannah Marriot about losing control on the Blogosphere PR Week Tags: immediate future, Media coverage,

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Online PR Jargon
Google Bomb When the same keyword is inserted in the anchor text in hundreds of blogs and sites in the hope of influencing the Google search engine, it’s known as a Google bomb. A famous Google bomb was the term ‘dumb @&!!$%!’ which sent people to a site about George Bush. Now defunct. Awww. More jargon-busting in our online PR glossary

Online PR Jargon

Google Bomb

When the same keyword is inserted in the anchor text in hundreds of blogs and sites in the hope of influencing the Google search engine, it’s known as a Google bomb. A famous Google bomb was the term ‘dumb @&!!$%!’ which sent people to a site about George Bush. Now defunct. Awww.

More jargon-busting in our online PR glossary