17th June 08: IDM certificate in digital marketing

Part of the IDM certificate in Online training, immediate future is responisble for the module on online PR. Delegates will gain an understanding of how the digital environment changes the nature of traditional PR practices and why Online PR should become part of your digital communications strategy.

Topics include

• Why online PR should feature in your communications plan
• Reputation management
• Strategies for integrating online and Offline PR
• How to assess the Online PR capability of your organisation or a PR agency
• Tools and techniques for online PR
• Social media monitoring (Market Sentinel, Buzz Metrics, Google Alerts etc.)
• Online newswires and Feeds / RSS
• Blogs and Peer-2-Peer community sites
• Virtual worlds (Second life and Social networks)
• Using PR to drive search Traffic
• Developing an effective media relations section on your website

More information about the online PR and digital marketing course at the IDM website