Glossary | |
Don’t know your podcasting from your vodcasting? Confused as to the meaning of search engine optimisation? And what exactly is a blog? Or blogging? Or the blogosphere? Here for the first time, in our fabulous Online PR and Social Media Glossary (phew), are our slightly tongue-in-cheek definitions for all the latest buzzwords doing the rounds. (And writing them kept the immediate future team amused for at least a whole afternoon!) Any definitions you want to add? Email us at info@immediatefuture.co.uk | |
| A | |
| There are 10 entries in the glossary. | |
| Pages: 1 2 » | |
| Term | Definition |
| A-List bloggers | A-List bloggers are the blogging elite with heaps of daily blog posts and zillions of links to their blogs. A-List bloggers can blag themselves into all most fabulous blogger bashes but are unlikely to be seen on the pages of Heat. |
| Above the fold | Above the fold refers to the section of a web page that is visible to a visitor without the need to scroll down. Just exactly how lazy are we? Banner ads that are placed above the fold in the top half of the web page tend to get better click-throughs. |
| Affiliate | A partnership site that links to your own site is called an affiliate. An affiliate site should have a similar customer base to yours or have a complementary product of service. A fillet-o-fish on the other hand is a fish burger. |
| Affiliate Marketing | Affiliate marketing is a partnership between a website owner (affiliate) and a retailer (affiliate merchant) whereby the website owner advertises the retailer on their site and receives a fee for every lead or sale generated. And everybody is happy. |
| Aggregator | An aggregator, newsreader or read feeder, is a bit of software which collects news from websites, blogs, podcasts and vlogs and delivers them to your PC in a simple format. It is also the name of an Arnie Schwarzenegger character. Oiill be back. |
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| Online PR Jargon |
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Web analyticsWeb analytics is the process of collecting data about the activities of visitors to your website. How they found you; what they bought; what pages they looked at; what they downloaded; what they had for breakfast. That sort of thing. More jargon-busting in our online PR glossary |
