Glossary | |
Don’t know your podcasting from your vodcasting? Confused as to the meaning of search engine optimisation? And what exactly is a blog? Or blogging? Or the blogosphere? Here for the first time, in our fabulous Online PR and Social Media Glossary (phew), are our slightly tongue-in-cheek definitions for all the latest buzzwords doing the rounds. (And writing them kept the immediate future team amused for at least a whole afternoon!) Any definitions you want to add? Email us at info@immediatefuture.co.uk | |
| A | |
| There are 10 entries in the glossary. | |
| Pages: «1 2 | |
| Term | Definition |
| Alexa | Alexa.com is a website which provides information on the amount of web traffic going to a particular website. The lower the Alexa ranking number the more heavily visited the site. Not to be confused with Alexis Carrington from Dynasty. |
| Anchor text | Anchor text is the text used to create a clickable link on a web page. Search engines look at anchor text to work out the exact topic of the page you’re clicking through to, so anchor text should use relevant keywords. Anchor text has nothing to do with boats or butter. |
| Astroturfing | You know when there’s a grass-roots buzz about a product? And it seems that everybody is blogging about it? Sometimes it turns out these blogs have actually been written by a PR company. Who’d have thought? Well, that’s Astroturfing. Artificial and plastic. |
| Atom | A visitor to your website or blog can subscribe to a web feed which allows them to be notified when the content of the site or blog has been updated. Atom and RSS are the two main web feeds, with Atom being used by Blogger. If you’re bored one day - why not try and split the atom? |
| Audiocast | An audiocast is the broad term given to all audio content broadcast over the internet. So a podcast is an audiocast. As is the MP3 file of you singing in the bath that you’ve made available on your blog. Fame beckons. |
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| Online PR Jargon |
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Unique visitorA real person (as opposed to a spider) who has visited your website within a specific time frame is known as a unique user or unique visitor. Unique visits are calculated using cookies and IP addresses. Yes, yes we are all unique in our own special way. More jargon-busting in our online PR glossary |
