Glossary | |
Don’t know your podcasting from your vodcasting? Confused as to the meaning of search engine optimisation? And what exactly is a blog? Or blogging? Or the blogosphere? Here for the first time, in our fabulous Online PR and Social Media Glossary (phew), are our slightly tongue-in-cheek definitions for all the latest buzzwords doing the rounds. (And writing them kept the immediate future team amused for at least a whole afternoon!) Any definitions you want to add? Email us at info@immediatefuture.co.uk | |
| All | |
| There are 213 entries in the glossary. | |
| Pages: «1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 » | |
| Term | Definition |
| Crisis Blog | A crisis blog is a blog created specifically to handle a business’s public relations crisis when something goes t**s up. It means you can respond quickly, squash rumours and give your side of the story. ‘Our CEO was not caught with a stripper from Penge. He was interviewing her for a job.’ |
| Crowdsourcing | A bit like outsourcing where you pay people £3 an hour to stuff envelopes, crowdsouricng is when a company involves a large number of enthusiastic volunteers to create content, do research and solve problems. Free of charge. Well they might send you a badge or something. |
| Dead tree media | Magazines, newspapers, books and other printed materials are often referred to as old media or dead tree media because they’re printed on…dead trees. Unlike new media such as blogs, wikis and podcasts which are shiny and sparkly and aren’t printed on anything. |
| Destination Site | When a visitor clicks on a link or a web advertisement on a website – a click-through – where they end up is the destination site. Our favourite destination site is the Caribbean in the middle of December. |
| Digerati | Like the Blogerati, the Digerati are an influential and knowledgeable group in the blogosphere. The Digerati are concerned with all things digital and have famous computer scientists and tech magazine writers in their group. They’re sort of like Blogerati’s geeky computer-hugging flatmate. |
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| Online PR Jargon |
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Grassroots marketingGrassroots marketing is about building a relationship with influencers in your key market and getting them so enthusiastic for your product or service they practically become your sales force. It doesn’t mean checking out the garden centre in your lunch hour. ‘Ooooh look at those pansies’. More jargon-busting in our online PR glossary |
