Glossary

Don’t know your podcasting from your vodcasting? Confused as to the meaning of search engine optimisation? And what exactly is a blog? Or blogging? Or the blogosphere?

Here for the first time, in our fabulous Online PR and Social Media Glossary (phew), are our slightly tongue-in-cheek definitions for all the latest buzzwords doing the rounds.

(And writing them kept the immediate future team amused for at least a whole afternoon!)

Any definitions you want to add? Email us at info@immediatefuture.co.uk



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There are 213 entries in the glossary.
Pages: «1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 »
Term Definition
BrochurewareSounds like Tupperware but it’s not nearly as useful. Brochureware is when the text from a brochure gets plonked straight onto a website without revision, and with complete disregard to usability, keywords or search terms. Avoid at all costs.
 
Business BlogsBlogs that are written by companies and organisations are known as business blogs and are a great way to communicate with your customers, partners and employees. Business blogs are “good for business” according to Bill Gates. So it must be true.
 
BuzzOften created by word of mouth and viral marketing, buzz is the word-on-the-street, ear-to-the-ground, finger-on-the-pulse kind of thing that gets people jumping up and down with excitement about a product or service. You also get a buzz when you jump out of a plane. Woo-hooo.
 
CampaignA campaign is a set of co-ordinated marketing messages, which use different elements of the marketing mix, and are delivered at intervals. Usually with an overall objective like increased sales, a campaign will often be shown on a nice spreadsheet with lots of different colours.
 
CategoriesCategories are a way of organising the content of your blog so that your visitor can read all the posts on a particular topic in one place. It’s a bit like organising your sock drawers into different colours.
 


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