Glossary | |
Don’t know your podcasting from your vodcasting? Confused as to the meaning of search engine optimisation? And what exactly is a blog? Or blogging? Or the blogosphere? Here for the first time, in our fabulous Online PR and Social Media Glossary (phew), are our slightly tongue-in-cheek definitions for all the latest buzzwords doing the rounds. (And writing them kept the immediate future team amused for at least a whole afternoon!) Any definitions you want to add? Email us at info@immediatefuture.co.uk | |
| All | |
| There are 213 entries in the glossary. | |
| Pages: «1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 » | |
| Term | Definition |
| ebooks | e-books, ebooks or eBooks are electronic versions of traditional printed books which can be downloaded from the internet and read on your PC or hand held device. e-books take up less space and use less trees. And you never forget which page you’re on. |
| Social networking site Facebook was started by Harvard college student Mark Zuckerberg in 2004. Originally for US students only, now anyone can join. You go to University, you move town, you grow up – and still the geeky annoying kid from 4B tracks you down. | |
| Fake Blog | When a marketing bod pretends to be a 12-year-old computer nerd and leaves made-up reviews of his own products all over the blogosphere - it’s known as a fake blog or flog. Like fake hair, fake nails and fake tans - fake blogs are cheap and nasty. It’s not a good look. |
| Feeds | See web feeds |
| Fisk | To savage a post, line by line, in a highly critical but often witty and sarcastic way is known as Fisking or to Fisk. The term is named after journalist Robert Fisk, an early recipient of Fisking. We should be thankful he wasn’t called Robertson-Smythe. |
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| Online PR Jargon |
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Grassroots marketingGrassroots marketing is about building a relationship with influencers in your key market and getting them so enthusiastic for your product or service they practically become your sales force. It doesn’t mean checking out the garden centre in your lunch hour. ‘Ooooh look at those pansies’. More jargon-busting in our online PR glossary |
