Glossary

Don’t know your podcasting from your vodcasting? Confused as to the meaning of search engine optimisation? And what exactly is a blog? Or blogging? Or the blogosphere?

Here for the first time, in our fabulous Online PR and Social Media Glossary (phew), are our slightly tongue-in-cheek definitions for all the latest buzzwords doing the rounds.

(And writing them kept the immediate future team amused for at least a whole afternoon!)

Any definitions you want to add? Email us at info@immediatefuture.co.uk



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There are 213 entries in the glossary.
Pages: «1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 »
Term	Definition
Friends	Friends are the people whose profile you’re linked to on social network sites like Facebook. Friends can be someone you’re actually friends with. Or someone you vaguely know who asked you to be their friend and you were too chicken to say no. So no-one told you life was gonna be this way.

Gadget	Gadget is an alternative word to widget. Sometimes appears with the prefix Inspector who was of course an absent-minded cartoon detective who used a whole arsenal of cool gadgets to defeat his nemesis Dr Claw and his evil organisation MAD (Mean And Dirty). Ok, somebody stop us.

Google Bomb	When the same keyword is inserted in the anchor text in hundreds of blogs and sites in the hope of influencing the Google search engine, it’s known as a Google bomb. A famous Google bomb was the term ‘dumb @&!!$%!’ which sent people to a site about George Bush. Now defunct. Awww.

Grassroots marketing	Grassroots marketing is about building a relationship with influencers in your key market and getting them so enthusiastic for your product or service they practically become your sales force. It doesn’t mean checking out the garden centre in your lunch hour. ‘Ooooh look at those pansies’.

Groups	collection of people brought together online because of similar interests, goals, or concerns are known as groups. They exchange ideas and messages in chat rooms; message boards; forums; via email; and sometimes on the ‘phone. A member of a group is a grouper. Ok, we made that up.

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