Glossary

Don’t know your podcasting from your vodcasting? Confused as to the meaning of search engine optimisation? And what exactly is a blog? Or blogging? Or the blogosphere?

Here for the first time, in our fabulous Online PR and Social Media Glossary (phew), are our slightly tongue-in-cheek definitions for all the latest buzzwords doing the rounds.

(And writing them kept the immediate future team amused for at least a whole afternoon!)

Any definitions you want to add? Email us at info@immediatefuture.co.uk



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There are 213 entries in the glossary.
Pages: «1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 »
Term	Definition
Keywords	The right keywords throughout your site let the search engines know what the site’s all about. So use keywords in the page title, the meta tags, headlines, anchor text and text but in a natural readable way. So, ‘we’re the best widget makes of all widget makers in widget land’ is a no-no.

Kitty Blog	The cat’s operation; what I ate today; how I keep my underwear drawer tidy; my sister’s driving test; why is my life so tedious? Yes, it is. Now please go away. A Kitty Blog: a pointless, yawnsville blog.

Landing Page	A bit like Alice in Wonderland, a landing page is where a site visitor will end up when they click on a link or online advertisement. Not necessarily the home page, the landing page will reflect the content of the ad and be highly targeted. Curiouser and curiouser.

Link equity	See link popularity

Link exchange	Link exchange means exchanging links with other quality websites to increase link popularity. A link exchange marketing campaign includes exchanging links with a website that is related to your company’s product or service. I’ll scratch yours if you scratch mine.

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