Glossary | |
Don’t know your podcasting from your vodcasting? Confused as to the meaning of search engine optimisation? And what exactly is a blog? Or blogging? Or the blogosphere? Here for the first time, in our fabulous Online PR and Social Media Glossary (phew), are our slightly tongue-in-cheek definitions for all the latest buzzwords doing the rounds. (And writing them kept the immediate future team amused for at least a whole afternoon!) Any definitions you want to add? Email us at info@immediatefuture.co.uk | |
| All | |
| There are 213 entries in the glossary. | |
| Pages: «1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 » | |
| Term | Definition |
| List broker | A list broker sells or rents lists of information, normally mailing or email addresses, which can be used for targeted marketing campaigns. Use only a reputable list broker with an up-to-date list of opt-in email addresses - otherwise you’ll be accused of spamming. You have been warned. |
| Long Tail | Named after the shape created in a demand curve graph, Long Tail refers to the idea that if enough specialists, alternative and independent products are sold collectively they’ll make up a market to challenge the blockbusters. Long Tail is also one of the Dragons in Harry Potter. |
| Lurker | Lurkers are frequent visitors to chat rooms, message boards and news groups but rarely join in the discussion. Lurkers may or may not wear dirty macs whilst lurking. |
| Mapping | Gathering together a list of influencing social media, such as niche blogs, mainstream blogs and forums, which relate to a specific topic, is known as mapping. When preparing an online campaign, mapping is a useful planning tool. So is an A-Z. Where are we? |
| Mash-up | Named after the act of mixing two hip-hop songs together, a mash-up is when the functions of two Web applications are mixed together to create something new and better. Yo yo yo whassup? It’s a mash-up ya know wha’ I’m saying? |
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| Online PR Lexicon |
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Paid search marketingPaid search marketing is when the search engines show ads for your business, including links to your website, on their search engine results page. You pay the search engine if the visitor clicks on the ad (Pay-per-click or PPC). Could be a few pence a day. Or a whole bunch of bucks. More jargon-busting in our online PR glossary |