Glossary | |
Don’t know your podcasting from your vodcasting? Confused as to the meaning of search engine optimisation? And what exactly is a blog? Or blogging? Or the blogosphere? Here for the first time, in our fabulous Online PR and Social Media Glossary (phew), are our slightly tongue-in-cheek definitions for all the latest buzzwords doing the rounds. (And writing them kept the immediate future team amused for at least a whole afternoon!) Any definitions you want to add? Email us at info@immediatefuture.co.uk | |
| All | |
| There are 213 entries in the glossary. | |
| Pages: «1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 » | |
| Term | Definition |
| Mass media | Mass media are the forms of communication which reach a lot of people very quickly. So, newspapers, magazines, books, video, radio, television and the Web would all be examples of mass media. On the other hand, girls screaming at a Take That concert is mass hysteria. |
| Meme | A meme (rhymes with dream) describes a unit of cultural information or idea which is shared and passed along either verbally or via something like a blog. So a question posted in one blog and answered in many would be a meme. As Joseph of Technicolor coat fame said ‘Any meme will do’. |
| Message boards | Websites where visitors are able to leave messages, start topics and have general discussions about stuff are known as message board or forums. Message boards are available for a wide range of topics from astronomy to heavy metal. As they say, there’s someone for everyone. |
| Metadata | Simply put metadata is data about data. Or information about information. So if you were in a library the data refers to the titles stocked and the metadata would be a description of the content of the book, its author, publication date and physical location. Now, that’s organised. |
| Microformat | Microformat is a data format which works alongside XML and HTML. Inserting microformat tags into your website or blog means the content can be more easily defined which helps the search engines do a better job. Small, unobtrusive but helpful, Microformats are a bit like The Wombles. |
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| Online PR Jargon |
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Web analyticsWeb analytics is the process of collecting data about the activities of visitors to your website. How they found you; what they bought; what pages they looked at; what they downloaded; what they had for breakfast. That sort of thing. More jargon-busting in our online PR glossary |
