Glossary | |
Don’t know your podcasting from your vodcasting? Confused as to the meaning of search engine optimisation? And what exactly is a blog? Or blogging? Or the blogosphere? Here for the first time, in our fabulous Online PR and Social Media Glossary (phew), are our slightly tongue-in-cheek definitions for all the latest buzzwords doing the rounds. (And writing them kept the immediate future team amused for at least a whole afternoon!) Any definitions you want to add? Email us at info@immediatefuture.co.uk | |
| All | |
| There are 213 entries in the glossary. | |
| Pages: «1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 » | |
| Term | Definition |
| Newsreader | A newsreader, aggregator or read feeder, is a bit of software which collects news from websites, blogs, podcasts and vlogs and delivers them to your PC in a simple format. It is also the name of an Arnie Schwarzenegger character. Oiill be back. |
| Niche | A niche website is a small website which focuses on a single product, market area or topic. Niche marketing is targeting a small sector of your target market in a controlled, precise way. Finding your niche is knowing what you’re good at and sticking with it. See immediate future. |
| Offline | When your PC is not connected to the internet or a network of other computers or devices - you are said to be offline. Or skiving. Or down the pub. Or out shopping. Opposite to online. |
| Old media | Old media refers to the old ways of communicating with the mass markets such as TV, radio, newspapers, magazines and books. Old in no way reflects the actual age of the people that work in old media. |
| Online | When your PC is connected to the internet or a network of other computers or devices - you are said to be online. Or raring to go, gagging at the bit, working really hard. Opposite to offline. |
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| Online PR Lexicon |
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AstroturfingYou know when there’s a grass-roots buzz about a product? And it seems that everybody is blogging about it? Sometimes it turns out these blogs have actually been written by a PR company. Who’d have thought? Well, that’s Astroturfing. Artificial and plastic. More jargon-busting in our online PR glossary |