Glossary | |
Don’t know your podcasting from your vodcasting? Confused as to the meaning of search engine optimisation? And what exactly is a blog? Or blogging? Or the blogosphere? Here for the first time, in our fabulous Online PR and Social Media Glossary (phew), are our slightly tongue-in-cheek definitions for all the latest buzzwords doing the rounds. (And writing them kept the immediate future team amused for at least a whole afternoon!) Any definitions you want to add? Email us at info@immediatefuture.co.uk | |
| All | |
| There are 213 entries in the glossary. | |
| Pages: «1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 » | |
| Term | Definition |
| Biz Blogs | Blogs that are written by companies and organisations are known as business blogs and are a great way to communicate with your customers, partners and employees. Business blogs are “good for business” according to Bill Gates. So it must be true. |
| Bliki | A blog that can be edited by readers or an agreed group of collaborators is known as a bliki – a combination of a blog and a wiki. It is also a fall-down-drunk cocktail made with Vodka, Rum and grenadine. And don’t ask us how we know this. |
| Blog | Although now being used by businesses, a weblog or blog is more often than not a frequently updated personal online journal kept by a blogger. Entries or posts are in reverse chronological order and can be insightful, witty and philosophical. Or maybe not. |
| Blog digest | A blog digest reports on, and summarises, other related blogs on a daily basis. A blog digest can be really useful if you’re in a bit of a rush. |
| Blog storm | A blog storm or blog swarm is when bloggers in the blogosphere write thousands of posts about a subject which then forces the story into the mainstream media. Never underestimate the power of the blogger. |
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| Online PR Jargon |
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Pareto PrincipleThe Pareto principle, named after the Italian economist, is also know as the 80/20 rule. It refers to the fact that 80% of your results stem from 20% of your actions or 80% of your outcomes come from 20% of your inputs. So basically stop faffing and concentrate on the stuff that works. More jargon-busting in our online PR glossary |
