Glossary | |
Don’t know your podcasting from your vodcasting? Confused as to the meaning of search engine optimisation? And what exactly is a blog? Or blogging? Or the blogosphere? Here for the first time, in our fabulous Online PR and Social Media Glossary (phew), are our slightly tongue-in-cheek definitions for all the latest buzzwords doing the rounds. (And writing them kept the immediate future team amused for at least a whole afternoon!) Any definitions you want to add? Email us at info@immediatefuture.co.uk | |
| All | |
| There are 213 entries in the glossary. | |
| Pages: «1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 » | |
| Term | Definition |
| Referring site | A referring site is the website your visitor was at directly before coming to your site. A report will give you a list of the referring sites which may include search engines, directories, bookmarks and other sites that have linked to yours. So you’ll see who to send a Christmas card to this year. |
| Robots | Robots , crawlers or spiderswork for search engines and crawl the web gathering information on new web pages, updating old pages and deleting dead pages. Spiders are like your Nan at a jumble sale: they like to have a good old poke around. |
| RSS | Like Atom, RSS is a web feed which enables you to be notified when the content of a blog or site has been updated. RSS stands for Really Simple Syndication or Rich Site Summary or RDF Site Summary or really something stupid. Possibly. |
| Search engine marketing (SEM) | Search engine marketing is the umbrella term for a range of marketing activities which market a website via the search engines. May include paid for search, search engine optimisation and link building. Doesn’t include going down on bended knee and begging outside Google Towers. |
| Search engine optimisation (SEO) | Search engine optimisation is arranging your website to give it the best chance of appearing near the top of the search engine rankings. This includes having the right design and layout, great content and the right keywords and search terms. And then you just have to cross your fingers. |
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| Online PR Jargon |
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Video podcastingSimilar to podcasting, video podcasting or vodcasting delivers video clips (rather than audio files) of your fave TV shows direct to your PC via web feeds like RSS or Atom. They can then be downloaded to an iPod or portable media player. Makes airport queues bearable. More jargon-busting in our online PR glossary |
