Glossary | |
Don’t know your podcasting from your vodcasting? Confused as to the meaning of search engine optimisation? And what exactly is a blog? Or blogging? Or the blogosphere? Here for the first time, in our fabulous Online PR and Social Media Glossary (phew), are our slightly tongue-in-cheek definitions for all the latest buzzwords doing the rounds. (And writing them kept the immediate future team amused for at least a whole afternoon!) Any definitions you want to add? Email us at info@immediatefuture.co.uk | |
| All | |
| There are 213 entries in the glossary. | |
| Pages: «1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 » | |
| Term | Definition |
| Search engine positioning (SEP) | Search engine positioning or promotion refers to the constant monitoring and modifying of a website in order for it to achieve higher search engine rankings. A close relative of SEO. In fact they have the same mother: Search engine marketing. |
| Search engine ranking | Where your site appears on the search engine results page is known as your search engine ranking. Position 1 on page 1 is ideal. Well, you can go to page 3 or maybe 4 at a push. After that you are in the search engine equivalent of Death Valley. Was that tumbleweed we just saw? |
| Search engine results page (SERPS) | Go to the search engine website. Type in a keyword or search term for a topic you want information on and press search. The search engine results page is the page that lists the links to the appropriate websites. Start on page one and work your way down. And down. And down. |
| Search Engines | Search engines (like Google and Yahoo) are websites that know the content of all the other websites on the Web. So when you want to know something, ask a search engine and you’ll get a long list of links to appropriate websites. Search engines know everything. A bit like your mum. |
| Search terms | A search term or keyword is what you type into the search engine search box when you’re looking for a particular topic. So a website with an appropriate amount of the right search terms will get a better search engine ranking. Too many however and Google will kick you to the curb. |
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| Online PR Lexicon |
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AstroturfingYou know when there’s a grass-roots buzz about a product? And it seems that everybody is blogging about it? Sometimes it turns out these blogs have actually been written by a PR company. Who’d have thought? Well, that’s Astroturfing. Artificial and plastic. More jargon-busting in our online PR glossary |
