Glossary | |
Don’t know your podcasting from your vodcasting? Confused as to the meaning of search engine optimisation? And what exactly is a blog? Or blogging? Or the blogosphere? Here for the first time, in our fabulous Online PR and Social Media Glossary (phew), are our slightly tongue-in-cheek definitions for all the latest buzzwords doing the rounds. (And writing them kept the immediate future team amused for at least a whole afternoon!) Any definitions you want to add? Email us at info@immediatefuture.co.uk | |
| All | |
| There are 213 entries in the glossary. | |
| Pages: «1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 » | |
| Term | Definition |
| Spamming | Creating and sending unsolicited mass emails or spam is known as spamming. Spamming can also mean sending unwanted text messages and instant messages – often called spimming. Just. So. Annoying. |
| Spiders | Spiders, crawlers or robots work for search engines and crawl the web gathering information on new web pages, updating old pages and deleting dead pages. Spiders are like your Nan at a jumble sale: they like to have a good old poke around. |
| Splogs | Spam blogs or splogs are fake blogs which are created to increase the search engine rankings of the sites the splog points to; to display Google’s ads; and promote affiliated sites. Splogs are different to spam in blogs which is spam comment on a regular blog. Both are sleazy. |
| Sponsorship | Online sponsorship is when your business sponsors the website of another company. It can be a great way reach a whole new market of customers and increase customer goodwill just by association. And here’s a brief message from our sponsors… |
| Stickiness | The stickiness of a website refers to the amount of time you spend on a site or a particular web page and the frequency with which you return. A site’s stickiness will depend on its sticky content. A site’s stickiness is a good thing. Sitting in stickiness is not. Best avoided. |
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| Online PR Jargon |
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Plug-insPlug-ins are small software modules that add multimedia functions to an application. Web browsers use plug-ins such as Flash to expand the type of formats they can see such as video, music or animation. Plug-ins are also what guys get when they’re going bald. More jargon-busting in our online PR glossary |
