Glossary | |
Don’t know your podcasting from your vodcasting? Confused as to the meaning of search engine optimisation? And what exactly is a blog? Or blogging? Or the blogosphere? Here for the first time, in our fabulous Online PR and Social Media Glossary (phew), are our slightly tongue-in-cheek definitions for all the latest buzzwords doing the rounds. (And writing them kept the immediate future team amused for at least a whole afternoon!) Any definitions you want to add? Email us at info@immediatefuture.co.uk | |
| All | |
| There are 213 entries in the glossary. | |
| Pages: «1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 » | |
| Term | Definition |
| Tags | Tags are the informal words that describe the content of websites, blogs, photos or videos. Tags contain keywords which provide a useful way of organising, retrieving and finding information. So a parrot playing golf on YouTube has the tags, Bird, Parrot, Golf and Funny. Funny? It’s hilarious! |
| Technorati | Technorati is not an Italian raver but a search engine that indexes blogs, photos and videos. Technorati are currently tracking over 70 million blogs including the 175,000 blogs that start every day. Mamma mia that’s a lot of blogs. |
| Thread | Messages that have been posted on a blog or a discussion board as replies to each other are known as threads. By reading each message in the thread you can see how the discussion developed. Nice threads are what you wear out. Pronounced freds in London. |
| Tipping point | The tipping point: how little things can make a big difference by Malcolm Gladwell in 2000 describes the tipping point as being the dramatic second where something unique becomes common, the moment of critical mass where radical change is a possibility. Wow it’s all a bit Yoda. |
| TrackBack | This is how TrackBack works. I write something on my blog. You link to, or comment on, my article on your blog. And TrackBack alerts me (if both sites are TrackBack enabled) by sending a ping. TrackBack is also what you do when you lose your car keys. |
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| Online PR Lexicon |
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AstroturfingYou know when there’s a grass-roots buzz about a product? And it seems that everybody is blogging about it? Sometimes it turns out these blogs have actually been written by a PR company. Who’d have thought? Well, that’s Astroturfing. Artificial and plastic. More jargon-busting in our online PR glossary |