Glossary | |
Don’t know your podcasting from your vodcasting? Confused as to the meaning of search engine optimisation? And what exactly is a blog? Or blogging? Or the blogosphere? Here for the first time, in our fabulous Online PR and Social Media Glossary (phew), are our slightly tongue-in-cheek definitions for all the latest buzzwords doing the rounds. (And writing them kept the immediate future team amused for at least a whole afternoon!) Any definitions you want to add? Email us at info@immediatefuture.co.uk | |
| All | |
| There are 213 entries in the glossary. | |
| Pages: «1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 » | |
| Term | Definition |
| Channel | When subscribing to a podcast, it is the channel you subscribe to. A channel describes the show, so will have information about the author, the web address where the audio file/podcast is residing and the language spoken. It’s also the thing that separates the UK from the rest of Europe. |
| Chat | A conversation with people in a chat room in real time is known as chat. It stands for Conversational Hypertext Access Technology. Really. Chat is also what you do when you pick up the ‘phone and actually talk to someone. It seems a bit old-fashioned doesn’t it? |
| Chat rooms | A chat room is a virtual room where you can go and chat with other people, who have similar interests, in real time. From 80s rock to black and white horror films to knitting with dog hair: if you’re into it - we can guarantee that somebody else will be as well. |
| Chicklet | Chicklets are the small, often orange buttons, which are links to web feeds such as RSS and Atom. Absolutely nothing to do with Bridget Jones’s diary. Or small chickens. |
| Click-through | A click-through is when a website visitor clicks on a hyperlink or a web advertisement, such as a banner ad, and is then taken through to the advertiser’s website. A drive-through on the other hand is when you need fat food and can’t be bothered to get out of the car. Super size me. |
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| Online PR Jargon |
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Grassroots marketingGrassroots marketing is about building a relationship with influencers in your key market and getting them so enthusiastic for your product or service they practically become your sales force. It doesn’t mean checking out the garden centre in your lunch hour. ‘Ooooh look at those pansies’. More jargon-busting in our online PR glossary |
