Glossary | |
Don’t know your podcasting from your vodcasting? Confused as to the meaning of search engine optimisation? And what exactly is a blog? Or blogging? Or the blogosphere? Here for the first time, in our fabulous Online PR and Social Media Glossary (phew), are our slightly tongue-in-cheek definitions for all the latest buzzwords doing the rounds. (And writing them kept the immediate future team amused for at least a whole afternoon!) Any definitions you want to add? Email us at info@immediatefuture.co.uk | |
| All | |
| There are 213 entries in the glossary. | |
| Pages: «1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 » | |
| Term | Definition |
| Cloaking | Cloaking is when a website returns different web pages to the search engine spiders than it does to regular visitors. Cloaking is an attempt to distort search engine rankings and give the site a higher ranking. It’s a bit of skulduggery that could get a site banned from the search engines. |
| Collaborative software | Collaborative software, also known as groupware, is a bit of software that allows different people to work together over the internet on the same documents or projects and often in real time. Ideal if there’s someone in your office you really can’t stand. |
| Comment | A comment is when a visitor visits your blog, reads your post and writes something in response. The comment may be an attempt to create a discussion or just a congratulations on a well-written post. It’s always nice to reply to a comment. It gives you a warm glow. |
| Comment Spam | Comment spam,link spam or blog spam. Refers to a comment left on a blog that is completely unrelated to the post and often contains a link to another site - which then gets boosted in the search engine rankings. It’s unethical. It’s bad. And it’s very wrong. |
| Content | Content refers to the stuff that you find on the web including words, photos, videos, animations and sound. The more good content you have on your site the better the site is. It’s just that simple really. |
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| Online PR Jargon |
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HTMLHTML or Hyper Text Markup Language is the main language used for websites. It’s written in short codes or tags surrounded by < and > which give instructions as to how the word or image will appear: <strong> these words will be bold </strong> and these will not. :-( means you don’t get it. More jargon-busting in our online PR glossary |
