Glossary | |
Don’t know your podcasting from your vodcasting? Confused as to the meaning of search engine optimisation? And what exactly is a blog? Or blogging? Or the blogosphere? Here for the first time, in our fabulous Online PR and Social Media Glossary (phew), are our slightly tongue-in-cheek definitions for all the latest buzzwords doing the rounds. (And writing them kept the immediate future team amused for at least a whole afternoon!) Any definitions you want to add? Email us at info@immediatefuture.co.uk | |
| All | |
| There are 213 entries in the glossary. | |
| Pages: «1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 » | |
| Term | Definition |
| Convergence | Convergence is a trend whereby the same technologies are available across different formats. So you can now surf the web on your TV and mobile; watch TV programmes on your PC; and take photos on your mobile. How about a microwave that cooks, cleans and does the ironing? |
| Conversion rate | Simply put, the conversion rate is the percentage of your visitors who visit your site and take the desired action. This may be signing-up for a newsletter, buying a product or downloading a brochure. The conversion rate is also what you check when you’re buying your duty- free vino. |
| Cookie | A cookie is a little text file that holds information about your visit to a website, for example a user name or password. Cookies are stored on your hard drive and are harmless. Unless you eat loads during your coffee break and then they play havoc on your hips. |
| Crawlers | Crawlers, robots or spiders work for search engines and crawl the web gathering information on new web pages, updating old pages and deleting dead pages. Spiders are like your Nan at a jumble sale: they like to have a good old poke around. |
| Creative Commons license | Creative Commons is a non-profit organisation who offers copyright licenses for work published online. These licenses restrict only some (or none) of the work so you can choose what parts can be reproduced elsewhere. If it’s a poem you’ll need a poetic licence. Not really. |
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| Online PR Jargon |
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Search engine results page (SERPS)Go to the search engine website. Type in a keyword or search term for a topic you want information on and press search. The search engine results page is the page that lists the links to the appropriate websites. Start on page one and work your way down. And down. And down. More jargon-busting in our online PR glossary |
