Glossary

Don’t know your podcasting from your vodcasting? Confused as to the meaning of search engine optimisation? And what exactly is a blog? Or blogging? Or the blogosphere?

Here for the first time, in our fabulous Online PR and Social Media Glossary (phew), are our slightly tongue-in-cheek definitions for all the latest buzzwords doing the rounds.

(And writing them kept the immediate future team amused for at least a whole afternoon!)

Any definitions you want to add? Email us at info@immediatefuture.co.uk



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There are 18 entries in the glossary.
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Term	Definition
Blog swarm	A blog swarm or blog storm is when bloggers in the blogosphere write thousands of posts about a subject which then forces the story into the mainstream media. Never underestimate the power of the blogger.

Blogerati	Rich, famous, fashionable celebrities are known as the glitterati. Influential, knowledgeable and intelligent bloggers are known as the blogerati. They are rarely one of the same.

Blogger	A weblogger or blogger is someone who writes a blog. Blogger is also one of the oldest blogging services available and is owned by Google. What isn’t owned by Google?

Blogger bash	When bloggers get to party with each other in real life it’s called a blogger bash. Maybe great fun. Or may be very weird.

Bloglines	Bloglines is the most popular news aggregator which browses blogs and podcasts, and delivers a summary of the information to the Bloglines website. Bloglines was started by Mark Fletcher in 2003 and sold to Ask Jeeves in 2005 for a whole lotta dosh.

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Online PR Jargon
Social media release (SMR) A social media release is a news release that uses social media features like blogs, podcasts and news feeds and will also include links to information and resources. This allows a journalist to cover the story with greater ease and gives them more time to enjoy in the pub. More jargon-busting in our online PR glossary

Online PR Jargon

Social media release (SMR)

A social media release is a news release that uses social media features like blogs, podcasts and news feeds and will also include links to information and resources. This allows a journalist to cover the story with greater ease and gives them more time to enjoy in the pub.

More jargon-busting in our online PR glossary