Glossary

Don’t know your podcasting from your vodcasting? Confused as to the meaning of search engine optimisation? And what exactly is a blog? Or blogging? Or the blogosphere?

Here for the first time, in our fabulous Online PR and Social Media Glossary (phew), are our slightly tongue-in-cheek definitions for all the latest buzzwords doing the rounds.

(And writing them kept the immediate future team amused for at least a whole afternoon!)

Any definitions you want to add? Email us at info@immediatefuture.co.uk



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There are 18 entries in the glossary.
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Term	Definition
Brochureware	Sounds like Tupperware but it’s not nearly as useful. Brochureware is when the text from a brochure gets plonked straight onto a website without revision, and with complete disregard to usability, keywords or search terms. Avoid at all costs.

Business Blogs	Blogs that are written by companies and organisations are known as business blogs and are a great way to communicate with your customers, partners and employees. Business blogs are “good for business” according to Bill Gates. So it must be true.

Buzz	Often created by word of mouth and viral marketing, buzz is the word-on-the-street, ear-to-the-ground, finger-on-the-pulse kind of thing that gets people jumping up and down with excitement about a product or service. You also get a buzz when you jump out of a plane. Woo-hooo.

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Online PR Lexicon
Biz Blogs Blogs that are written by companies and organisations are known as business blogs and are a great way to communicate with your customers, partners and employees. Business blogs are “good for business” according to Bill Gates. So it must be true. More jargon-busting in our online PR glossary

Online PR Lexicon

Biz Blogs

Blogs that are written by companies and organisations are known as business blogs and are a great way to communicate with your customers, partners and employees. Business blogs are “good for business” according to Bill Gates. So it must be true.

More jargon-busting in our online PR glossary