Glossary | |
Don’t know your podcasting from your vodcasting? Confused as to the meaning of search engine optimisation? And what exactly is a blog? Or blogging? Or the blogosphere? Here for the first time, in our fabulous Online PR and Social Media Glossary (phew), are our slightly tongue-in-cheek definitions for all the latest buzzwords doing the rounds. (And writing them kept the immediate future team amused for at least a whole afternoon!) Any definitions you want to add? Email us at info@immediatefuture.co.uk | |
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| There are 19 entries in the glossary. | |
| Pages: 1 2 3 4 » | |
| Term | Definition |
| Campaign | A campaign is a set of co-ordinated marketing messages, which use different elements of the marketing mix, and are delivered at intervals. Usually with an overall objective like increased sales, a campaign will often be shown on a nice spreadsheet with lots of different colours. |
| Categories | Categories are a way of organising the content of your blog so that your visitor can read all the posts on a particular topic in one place. It’s a bit like organising your sock drawers into different colours. |
| Channel | When subscribing to a podcast, it is the channel you subscribe to. A channel describes the show, so will have information about the author, the web address where the audio file/podcast is residing and the language spoken. It’s also the thing that separates the UK from the rest of Europe. |
| Chat | A conversation with people in a chat room in real time is known as chat. It stands for Conversational Hypertext Access Technology. Really. Chat is also what you do when you pick up the ‘phone and actually talk to someone. It seems a bit old-fashioned doesn’t it? |
| Chat rooms | A chat room is a virtual room where you can go and chat with other people, who have similar interests, in real time. From 80s rock to black and white horror films to knitting with dog hair: if you’re into it - we can guarantee that somebody else will be as well. |
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| Online PR Jargon |
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FriendsFriends are the people whose profile you’re linked to on social network sites like Facebook. Friends can be someone you’re actually friends with. Or someone you vaguely know who asked you to be their friend and you were too chicken to say no. So no-one told you life was gonna be this way. More jargon-busting in our online PR glossary |
