Glossary | |
Don’t know your podcasting from your vodcasting? Confused as to the meaning of search engine optimisation? And what exactly is a blog? Or blogging? Or the blogosphere? Here for the first time, in our fabulous Online PR and Social Media Glossary (phew), are our slightly tongue-in-cheek definitions for all the latest buzzwords doing the rounds. (And writing them kept the immediate future team amused for at least a whole afternoon!) Any definitions you want to add? Email us at info@immediatefuture.co.uk | |
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| There are 19 entries in the glossary. | |
| Pages: «1 2 3 4 » | |
| Term | Definition |
| Chicklet | Chicklets are the small, often orange buttons, which are links to web feeds such as RSS and Atom. Absolutely nothing to do with Bridget Jones’s diary. Or small chickens. |
| Click-through | A click-through is when a website visitor clicks on a hyperlink or a web advertisement, such as a banner ad, and is then taken through to the advertiser’s website. A drive-through on the other hand is when you need fat food and can’t be bothered to get out of the car. Super size me. |
| Cloaking | Cloaking is when a website returns different web pages to the search engine spiders than it does to regular visitors. Cloaking is an attempt to distort search engine rankings and give the site a higher ranking. It’s a bit of skulduggery that could get a site banned from the search engines. |
| Collaborative software | Collaborative software, also known as groupware, is a bit of software that allows different people to work together over the internet on the same documents or projects and often in real time. Ideal if there’s someone in your office you really can’t stand. |
| Comment | A comment is when a visitor visits your blog, reads your post and writes something in response. The comment may be an attempt to create a discussion or just a congratulations on a well-written post. It’s always nice to reply to a comment. It gives you a warm glow. |
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| Online PR Jargon |
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Conversion rateSimply put, the conversion rate is the percentage of your visitors who visit your site and take the desired action. This may be signing-up for a newsletter, buying a product or downloading a brochure. The conversion rate is also what you check when you’re buying your duty- free vino. More jargon-busting in our online PR glossary |
