Glossary

Don’t know your podcasting from your vodcasting? Confused as to the meaning of search engine optimisation? And what exactly is a blog? Or blogging? Or the blogosphere?

Here for the first time, in our fabulous Online PR and Social Media Glossary (phew), are our slightly tongue-in-cheek definitions for all the latest buzzwords doing the rounds.

(And writing them kept the immediate future team amused for at least a whole afternoon!)

Any definitions you want to add? Email us at info@immediatefuture.co.uk



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There are 19 entries in the glossary.
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Term Definition
CrawlersCrawlers, robots or spiders work for search engines and crawl the web gathering information on new web pages, updating old pages and deleting dead pages. Spiders are like your Nan at a jumble sale: they like to have a good old poke around. 
 
Creative Commons licenseCreative Commons is a non-profit organisation who offers copyright licenses for work published online. These licenses restrict only some (or none) of the work so you can choose what parts can be reproduced elsewhere. If it’s a poem you’ll need a poetic licence. Not really.
 
Crisis BlogA crisis blog is a blog created specifically to handle a business’s public relations crisis when something goes t**s up. It means you can respond quickly, squash rumours and give your side of the story. ‘Our CEO was not caught with a stripper from Penge. He was interviewing her for a job.’
 
CrowdsourcingA bit like outsourcing where you pay people £3 an hour to stuff envelopes, crowdsouricng is when a company involves a large number of enthusiastic volunteers to create content, do research and solve problems. Free of charge. Well they might send you a badge or something.
 


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