Glossary | |
Don’t know your podcasting from your vodcasting? Confused as to the meaning of search engine optimisation? And what exactly is a blog? Or blogging? Or the blogosphere? Here for the first time, in our fabulous Online PR and Social Media Glossary (phew), are our slightly tongue-in-cheek definitions for all the latest buzzwords doing the rounds. (And writing them kept the immediate future team amused for at least a whole afternoon!) Any definitions you want to add? Email us at info@immediatefuture.co.uk | |
| C | |
| There are 19 entries in the glossary. | |
| Pages: «1 2 3 4 » | |
| Term | Definition |
| Comment Spam | Comment spam,link spam or blog spam. Refers to a comment left on a blog that is completely unrelated to the post and often contains a link to another site - which then gets boosted in the search engine rankings. It’s unethical. It’s bad. And it’s very wrong. |
| Content | Content refers to the stuff that you find on the web including words, photos, videos, animations and sound. The more good content you have on your site the better the site is. It’s just that simple really. |
| Convergence | Convergence is a trend whereby the same technologies are available across different formats. So you can now surf the web on your TV and mobile; watch TV programmes on your PC; and take photos on your mobile. How about a microwave that cooks, cleans and does the ironing? |
| Conversion rate | Simply put, the conversion rate is the percentage of your visitors who visit your site and take the desired action. This may be signing-up for a newsletter, buying a product or downloading a brochure. The conversion rate is also what you check when you’re buying your duty- free vino. |
| Cookie | A cookie is a little text file that holds information about your visit to a website, for example a user name or password. Cookies are stored on your hard drive and are harmless. Unless you eat loads during your coffee break and then they play havoc on your hips. |
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| Online PR Lexicon |
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AstroturfingYou know when there’s a grass-roots buzz about a product? And it seems that everybody is blogging about it? Sometimes it turns out these blogs have actually been written by a PR company. Who’d have thought? Well, that’s Astroturfing. Artificial and plastic. More jargon-busting in our online PR glossary |