Glossary | |
Don’t know your podcasting from your vodcasting? Confused as to the meaning of search engine optimisation? And what exactly is a blog? Or blogging? Or the blogosphere? Here for the first time, in our fabulous Online PR and Social Media Glossary (phew), are our slightly tongue-in-cheek definitions for all the latest buzzwords doing the rounds. (And writing them kept the immediate future team amused for at least a whole afternoon!) Any definitions you want to add? Email us at info@immediatefuture.co.uk | |
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| There are 9 entries in the glossary. | |
| Pages: «1 2 | |
| Term | Definition |
| Directories | Unlike search engines, internet directories are lists of websites that have been organised and compiled by real human beings. A listing in the most important directories can help drive traffic to your site. Directories are a bit like The Yellow Pages. Only not yellow. |
| Disintermediation | Disintermediation means removing the middleman like distributors or retail outlets and allowing online businesses to sell direct to their customers. It’s also a great word that will amaze your friends and colleagues and win you loads of points in Scrabble. |
| Dooced | To get dooced is to lose your job because of something you’ve written on your blog about your employer. Named after Heather Armstrong (blog name Dooce) who was fired in 2002 for making fun of the company she worked for. No sense of humour some people. |
| Dowdification | Named after the New York Times writer Maureen Dowd, dowdification refers to the alteration of the meaning of a quote by the omission of certain words or phrases. Came about after she misquoted George Bush in 2003. Did anyone notice? |
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| Online PR Jargon |
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Pareto PrincipleThe Pareto principle, named after the Italian economist, is also know as the 80/20 rule. It refers to the fact that 80% of your results stem from 20% of your actions or 80% of your outcomes come from 20% of your inputs. So basically stop faffing and concentrate on the stuff that works. More jargon-busting in our online PR glossary |
