Glossary

Don’t know your podcasting from your vodcasting? Confused as to the meaning of search engine optimisation? And what exactly is a blog? Or blogging? Or the blogosphere?

Here for the first time, in our fabulous Online PR and Social Media Glossary (phew), are our slightly tongue-in-cheek definitions for all the latest buzzwords doing the rounds.

(And writing them kept the immediate future team amused for at least a whole afternoon!)

Any definitions you want to add? Email us at info@immediatefuture.co.uk



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There are 9 entries in the glossary.
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Term	Definition
Directories	Unlike search engines, internet directories are lists of websites that have been organised and compiled by real human beings. A listing in the most important directories can help drive traffic to your site. Directories are a bit like The Yellow Pages. Only not yellow.

Disintermediation	Disintermediation means removing the middleman like distributors or retail outlets and allowing online businesses to sell direct to their customers. It’s also a great word that will amaze your friends and colleagues and win you loads of points in Scrabble.

Dooced	To get dooced is to lose your job because of something you’ve written on your blog about your employer. Named after Heather Armstrong (blog name Dooce) who was fired in 2002 for making fun of the company she worked for. No sense of humour some people.

Dowdification	Named after the New York Times writer Maureen Dowd, dowdification refers to the alteration of the meaning of a quote by the omission of certain words or phrases. Came about after she misquoted George Bush in 2003. Did anyone notice?

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Online PR Lexicon
Juice Formerly known as iPodder, Juice is a media aggregator which helps you select audio files and podcasts and then downloads them directly onto your PC. They can then be transferred on to your iPod or any other MP3 player. Juice is good for you, especially orange or cranberry. Avoid prunes. More jargon-busting in our online PR glossary

Online PR Lexicon

Juice

Formerly known as iPodder, Juice is a media aggregator which helps you select audio files and podcasts and then downloads them directly onto your PC. They can then be transferred on to your iPod or any other MP3 player. Juice is good for you, especially orange or cranberry. Avoid prunes.

More jargon-busting in our online PR glossary