Glossary

Don’t know your podcasting from your vodcasting? Confused as to the meaning of search engine optimisation? And what exactly is a blog? Or blogging? Or the blogosphere?

Here for the first time, in our fabulous Online PR and Social Media Glossary (phew), are our slightly tongue-in-cheek definitions for all the latest buzzwords doing the rounds.

(And writing them kept the immediate future team amused for at least a whole afternoon!)

Any definitions you want to add? Email us at info@immediatefuture.co.uk



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There are 2 entries in the glossary.
Pages: 1
Term	Definition
Jargon	Jargon are terms which are used by businesses in-house but are not widely known by the public. Should be avoided at all costs on a website. This is real: “Our challenge is to completely maintain unique solutions while continuing to synergistically utilise principle-centred information." Err…ok.

Juice	Formerly known as iPodder, Juice is a media aggregator which helps you select audio files and podcasts and then downloads them directly onto your PC. They can then be transferred on to your iPod or any other MP3 player. Juice is good for you, especially orange or cranberry. Avoid prunes.

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Online PR Lexicon
Reciprocal linking The mutually beneficial arrangement of linking two sites together is known as reciprocal linking. Google uses PageRank when it looks at the quality of the sites that are linked to you. So, when Saucy Sue’s swingers site want to get involved in some reciprocal linking – just say no. More jargon-busting in our online PR glossary

Online PR Lexicon

Reciprocal linking

The mutually beneficial arrangement of linking two sites together is known as reciprocal linking. Google uses PageRank when it looks at the quality of the sites that are linked to you. So, when Saucy Sue’s swingers site want to get involved in some reciprocal linking – just say no.

More jargon-busting in our online PR glossary