Glossary | |
Don’t know your podcasting from your vodcasting? Confused as to the meaning of search engine optimisation? And what exactly is a blog? Or blogging? Or the blogosphere? Here for the first time, in our fabulous Online PR and Social Media Glossary (phew), are our slightly tongue-in-cheek definitions for all the latest buzzwords doing the rounds. (And writing them kept the immediate future team amused for at least a whole afternoon!) Any definitions you want to add? Email us at info@immediatefuture.co.uk | |
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| There are 11 entries in the glossary. | |
| Pages: 1 2 3 » | |
| Term | Definition |
| Landing Page | A bit like Alice in Wonderland, a landing page is where a site visitor will end up when they click on a link or online advertisement. Not necessarily the home page, the landing page will reflect the content of the ad and be highly targeted. Curiouser and curiouser. |
| Link equity | See link popularity |
| Link exchange | Link exchange means exchanging links with other quality websites to increase link popularity. A link exchange marketing campaign includes exchanging links with a website that is related to your company’s product or service. I’ll scratch yours if you scratch mine. |
| Link Farms | Link farms are web pages that have been built to increase the number of incoming links to a website in the hope of increasing search engine rankings. However, search engines think link farms are bad. Unlike Linkin Park who are a nu metal/hip hop band and are cool. |
| Link popularity | Link popularity refers to the quantity and quality of external links linking to a website. The more quality links there are the higher up the search engine rankings the site will appear. No external links and the search engine will assume your website is a Billy-no-mates. |
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| Online PR Lexicon |
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CommentA comment is when a visitor visits your blog, reads your post and writes something in response. The comment may be an attempt to create a discussion or just a congratulations on a well-written post. It’s always nice to reply to a comment. It gives you a warm glow. More jargon-busting in our online PR glossary |
