Glossary | |
Don’t know your podcasting from your vodcasting? Confused as to the meaning of search engine optimisation? And what exactly is a blog? Or blogging? Or the blogosphere? Here for the first time, in our fabulous Online PR and Social Media Glossary (phew), are our slightly tongue-in-cheek definitions for all the latest buzzwords doing the rounds. (And writing them kept the immediate future team amused for at least a whole afternoon!) Any definitions you want to add? Email us at info@immediatefuture.co.uk | |
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| There are 11 entries in the glossary. | |
| Pages: «1 2 3 » | |
| Term | Definition |
| Link rot | Link rot is when links on a site become irrelevant or broken as the pages they are linking to have moved, been deleted or the content is no longer relevant. Not quite like foot rot but just as annoying. |
| Linkbaiting | Linkbaiting is all about having good linkbaits on your site or blog which encourages a heap of other sites to link to it. Linkbaits are good, funny, controversial and newsworthy content which reel in those links. Linkbaiting sort of sound like a bad thing but it isn’t. |
| Links | A hypertext connection between two websites or two web pages is known as a hyperlink or link. An example is the search engine results page which lists links to websites. The search engines will also look for good quality incoming links when they rate your site. Known as the ‘links effect’. |
| List broker | A list broker sells or rents lists of information, normally mailing or email addresses, which can be used for targeted marketing campaigns. Use only a reputable list broker with an up-to-date list of opt-in email addresses - otherwise you’ll be accused of spamming. You have been warned. |
| Long Tail | Named after the shape created in a demand curve graph, Long Tail refers to the idea that if enough specialists, alternative and independent products are sold collectively they’ll make up a market to challenge the blockbusters. Long Tail is also one of the Dragons in Harry Potter. |
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| Online PR Jargon |
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BlogeratiRich, famous, fashionable celebrities are known as the glitterati. Influential, knowledgeable and intelligent bloggers are known as the blogerati. They are rarely one of the same. More jargon-busting in our online PR glossary |
