Glossary

Don’t know your podcasting from your vodcasting? Confused as to the meaning of search engine optimisation? And what exactly is a blog? Or blogging? Or the blogosphere?

Here for the first time, in our fabulous Online PR and Social Media Glossary (phew), are our slightly tongue-in-cheek definitions for all the latest buzzwords doing the rounds.

(And writing them kept the immediate future team amused for at least a whole afternoon!)

Any definitions you want to add? Email us at info@immediatefuture.co.uk



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There are 13 entries in the glossary.
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Term	Definition
Mobile SEO	Mobile SEO is organising your website so all the information on it can still be read and understood if viewed on a mobile phone screen. So include all the important information at the top of the page, keep the titles short, and the content shorter. GD 2CU WE R A G8 CMPNY.

Moblog	A moblog is a blog that is published by a moblogger straight to a website using a mobile phone or PDA. Most moblogs contain photos that have been taken using a camera phone; handy if you’re at the scene of a major event or if you just want to embarrass your mates.

MSM	MSM stands for mainstream media, for example, TV, radio channels and large newspapers. Not to be confused with SMS which is text messaging. Or M&S which is the UK’s favourite high street store. Or S&M which is something else entirely.

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Online PR Lexicon
Directories Unlike search engines, internet directories are lists of websites that have been organised and compiled by real human beings. A listing in the most important directories can help drive traffic to your site. Directories are a bit like The Yellow Pages. Only not yellow. More jargon-busting in our online PR glossary

Online PR Lexicon

Directories

Unlike search engines, internet directories are lists of websites that have been organised and compiled by real human beings. A listing in the most important directories can help drive traffic to your site. Directories are a bit like The Yellow Pages. Only not yellow.

More jargon-busting in our online PR glossary