Glossary

Don’t know your podcasting from your vodcasting? Confused as to the meaning of search engine optimisation? And what exactly is a blog? Or blogging? Or the blogosphere?

Here for the first time, in our fabulous Online PR and Social Media Glossary (phew), are our slightly tongue-in-cheek definitions for all the latest buzzwords doing the rounds.

(And writing them kept the immediate future team amused for at least a whole afternoon!)

Any definitions you want to add? Email us at info@immediatefuture.co.uk



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M
There are 13 entries in the glossary.
Pages: 1 2 3 »
Term Definition
MappingGathering together a list of influencing social media, such as niche blogs, mainstream blogs and forums, which relate to a specific topic, is known as mapping. When preparing an online campaign, mapping is a useful planning tool. So is an A-Z. Where are we?
 
Mash-upNamed after the act of mixing two hip-hop songs together, a mash-up is when the functions of two Web applications are mixed together to create something new and better. Yo yo yo whassup? It’s a mash-up ya know wha’ I’m saying?
 
Mass mediaMass media are the forms of communication which reach a lot of people very quickly. So, newspapers, magazines, books, video, radio, television and the Web would all be examples of mass media. On the other hand, girls screaming at a Take That concert is mass hysteria.
 
MemeA meme (rhymes with dream) describes a unit of cultural information or idea which is shared and passed along either verbally or via something like a blog. So a question posted in one blog and answered in many would be a meme. As Joseph of Technicolor coat fame said ‘Any meme will do’.
 
Message boardsWebsites where visitors are able to leave messages, start topics and have general discussions about stuff are known as message board or forums. Message boards are available for a wide range of topics from astronomy to heavy metal. As they say, there’s someone for everyone.
 


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