Glossary | |
Don’t know your podcasting from your vodcasting? Confused as to the meaning of search engine optimisation? And what exactly is a blog? Or blogging? Or the blogosphere? Here for the first time, in our fabulous Online PR and Social Media Glossary (phew), are our slightly tongue-in-cheek definitions for all the latest buzzwords doing the rounds. (And writing them kept the immediate future team amused for at least a whole afternoon!) Any definitions you want to add? Email us at info@immediatefuture.co.uk | |
| M | |
| There are 13 entries in the glossary. | |
| Pages: «1 2 3 » | |
| Term | Definition |
| Metadata | Simply put metadata is data about data. Or information about information. So if you were in a library the data refers to the titles stocked and the metadata would be a description of the content of the book, its author, publication date and physical location. Now, that’s organised. |
| Microformat | Microformat is a data format which works alongside XML and HTML. Inserting microformat tags into your website or blog means the content can be more easily defined which helps the search engines do a better job. Small, unobtrusive but helpful, Microformats are a bit like The Wombles. |
| Microsite | A microsite or mini website is a small, self contained page or website that has a particular message about a single product or service. A microsite may be reached from a site’s home page but will often have a different address. A microsite is also a website about Posh Spice. |
| Mobcast | An audio programme that can be delivered directly to your mobile phone or any other mobile device is known as a mobcast or mobilecast. A mobcast is nothing to do with thousands of people standing outside Harrods on the first day of the January sales. |
| Mobile Search | Mobile search is the result of convergence of search engines and mobile phones which means you can now browse the internet using your phone. So now there’s no excuse for being late home because you didn’t know the name of a cab company. |
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| Online PR Jargon |
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SpamSpam, spam, spam. Monty Python sang about it. We hate it. Spam refers to the unsolicited mass emails we get everyday encouraging us to buy shares, purchase pills or invest in a llama farm in Timbuktu. Aaaaaand delete. More jargon-busting in our online PR glossary |
