Glossary

Don’t know your podcasting from your vodcasting? Confused as to the meaning of search engine optimisation? And what exactly is a blog? Or blogging? Or the blogosphere?

Here for the first time, in our fabulous Online PR and Social Media Glossary (phew), are our slightly tongue-in-cheek definitions for all the latest buzzwords doing the rounds.

(And writing them kept the immediate future team amused for at least a whole afternoon!)

Any definitions you want to add? Email us at info@immediatefuture.co.uk



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There are 13 entries in the glossary.
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Term	Definition
Mobile SEO	Mobile SEO is organising your website so all the information on it can still be read and understood if viewed on a mobile phone screen. So include all the important information at the top of the page, keep the titles short, and the content shorter. GD 2CU WE R A G8 CMPNY.

Moblog	A moblog is a blog that is published by a moblogger straight to a website using a mobile phone or PDA. Most moblogs contain photos that have been taken using a camera phone; handy if you’re at the scene of a major event or if you just want to embarrass your mates.

MSM	MSM stands for mainstream media, for example, TV, radio channels and large newspapers. Not to be confused with SMS which is text messaging. Or M&S which is the UK’s favourite high street store. Or S&M which is something else entirely.

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Online PR Jargon
Tipping point The tipping point: how little things can make a big difference by Malcolm Gladwell in 2000 describes the tipping point as being the dramatic second where something unique becomes common, the moment of critical mass where radical change is a possibility. Wow it’s all a bit Yoda. More jargon-busting in our online PR glossary

Online PR Jargon

Tipping point

The tipping point: how little things can make a big difference by Malcolm Gladwell in 2000 describes the tipping point as being the dramatic second where something unique becomes common, the moment of critical mass where radical change is a possibility. Wow it’s all a bit Yoda.

More jargon-busting in our online PR glossary