Glossary | |
Don’t know your podcasting from your vodcasting? Confused as to the meaning of search engine optimisation? And what exactly is a blog? Or blogging? Or the blogosphere? Here for the first time, in our fabulous Online PR and Social Media Glossary (phew), are our slightly tongue-in-cheek definitions for all the latest buzzwords doing the rounds. (And writing them kept the immediate future team amused for at least a whole afternoon!) Any definitions you want to add? Email us at info@immediatefuture.co.uk | |
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| There are 6 entries in the glossary. | |
| Pages: 1 2 » | |
| Term | Definition |
| Natural search | Natural search or organic search results are website listings that appear on the main part of the search engine results page and are free. As opposed to sponsored results which are paid for. High natural search rankings are the Holy Grail of SEO. |
| Net Promoters Index | The number of people who would recommend your product, service or topic minus the number of people who wouldn’t - is known as the Net Promoters Index. The results are collated by monitoring message boards and blogs. The power of the Web: we love it |
| Netiquette | The unwritten rules defining good behaviour on the internet is known as netiquette. Sending spam, for instance, is bad netiquette. It’s just like etiquette but without the bone china cups and saucers, and the cucumber sandwiches. |
| Networks | Networks are made up of nodes and connections. In a social network, the nodes are people and the connections are the relationships. Networking is the method of strengthening those relationships. ‘What’s your name, what does your company do? Here’s my card. Call me’. |
| Newsreader | A newsreader, aggregator or read feeder, is a bit of software which collects news from websites, blogs, podcasts and vlogs and delivers them to your PC in a simple format. It is also the name of an Arnie Schwarzenegger character. Oiill be back. |
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| Online PR Lexicon |
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PostA dated entry or article by a blogger on their blog is known as a post. A blog will probably have a number of posts. You can put a post on a blog in a matter of seconds. Unlike the normal post which comes through the letterbox and can take days to arrive. Even weeks. More jargon-busting in our online PR glossary |
