Glossary

Don’t know your podcasting from your vodcasting? Confused as to the meaning of search engine optimisation? And what exactly is a blog? Or blogging? Or the blogosphere?

Here for the first time, in our fabulous Online PR and Social Media Glossary (phew), are our slightly tongue-in-cheek definitions for all the latest buzzwords doing the rounds.

(And writing them kept the immediate future team amused for at least a whole afternoon!)

Any definitions you want to add? Email us at info@immediatefuture.co.uk



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There are 5 entries in the glossary.
Pages: 1
Term	Definition
Offline	When your PC is not connected to the internet or a network of other computers or devices - you are said to be offline. Or skiving. Or down the pub. Or out shopping. Opposite to online.

Old media	Old media refers to the old ways of communicating with the mass markets such as TV, radio, newspapers, magazines and books. Old in no way reflects the actual age of the people that work in old media.

Online	When your PC is connected to the internet or a network of other computers or devices - you are said to be online. Or raring to go, gagging at the bit, working really hard. Opposite to offline.

Online brand protection	Unauthorised use of logos and images; domain names that discredit your company; and gripe sites: all ways in which your online brand can be damaged. Online brand protection protects your brand from online abuse and reports culprits to the search engines. Now that’s serious stuff.

Online communities	See virtual communities

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Online PR Jargon
Keyword search Keyword search is when you type a keyword into the search engine search box. A keyword search is also what you’d do prior to writing the text for a website so you know exactly what keywords to include. Wordtracker can help with this. It’s like your dad helping you with your homework. More jargon-busting in our online PR glossary

Online PR Jargon

Keyword search

Keyword search is when you type a keyword into the search engine search box. A keyword search is also what you’d do prior to writing the text for a website so you know exactly what keywords to include. Wordtracker can help with this. It’s like your dad helping you with your homework.

More jargon-busting in our online PR glossary