Glossary

Don’t know your podcasting from your vodcasting? Confused as to the meaning of search engine optimisation? And what exactly is a blog? Or blogging? Or the blogosphere?

Here for the first time, in our fabulous Online PR and Social Media Glossary (phew), are our slightly tongue-in-cheek definitions for all the latest buzzwords doing the rounds.

(And writing them kept the immediate future team amused for at least a whole afternoon!)

Any definitions you want to add? Email us at info@immediatefuture.co.uk



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There are 15 entries in the glossary.
Pages: 1 2 3 »
Term	Definition
PageRank	Google uses PageRank to score pages of a website in terms of importance and relevance, and the quality of other pages it links to. Named after Larry Page. Scores range from 1 to 10, where 10 is an extremely popular site and 0 is - you do the math.

Paid search marketing	Paid search marketing is when the search engines show ads for your business, including links to your website, on their search engine results page. You pay the search engine if the visitor clicks on the ad (Pay-per-click or PPC). Could be a few pence a day. Or a whole bunch of bucks.

Pareto Principle	The Pareto principle, named after the Italian economist, is also know as the 80/20 rule. It refers to the fact that 80% of your results stem from 20% of your actions or 80% of your outcomes come from 20% of your inputs. So basically stop faffing and concentrate on the stuff that works.

Peer-to-peer	The direct interaction and filesharing (especially music) between two people in a network, without going through a central point, is known as peer-to-peer. Tears for Fears on the other hand was a moody pop band from the 1980s.

Permalink	A permalink is a permanent link that will remain live even when the text is moved and archived. They are often used on blogs and news sites. In fact they are so permanent that they will still exist when the world as we know it comes to an end and only cockroaches are left.

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