Glossary | |
Don’t know your podcasting from your vodcasting? Confused as to the meaning of search engine optimisation? And what exactly is a blog? Or blogging? Or the blogosphere? Here for the first time, in our fabulous Online PR and Social Media Glossary (phew), are our slightly tongue-in-cheek definitions for all the latest buzzwords doing the rounds. (And writing them kept the immediate future team amused for at least a whole afternoon!) Any definitions you want to add? Email us at info@immediatefuture.co.uk | |
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| There are 15 entries in the glossary. | |
| Pages: «1 2 3 | |
| Term | Definition |
| Podcasting / podcasts | Podcasting is the distribution of podcasts or MP3 audio files that are automatically downloaded via a web feed directly to your PC. The files can then transferred to an iPod or other MP3 player. Podcasting has nothing to with Invasion of the Bodysnatchers. |
| Podcatcher | A bit like the child catcher in Chitty Chitty Bang Bang, a podcatcher is piece of software that gathers up podcasts and automatically downloads them to your PC. They can then be listened to on your MP3 player. Lollipops anybody? |
| Post | A dated entry or article by a blogger on their blog is known as a post. A blog will probably have a number of posts. You can put a post on a blog in a matter of seconds. Unlike the normal post which comes through the letterbox and can take days to arrive. Even weeks. |
| Profiles | Your profile is the information you give about yourself when you sign up for a social networking site. As well as a picture, you can include your interests and passions such as your love of Russian literature, knitting and The Carpenters. Don’t have any interests? Make them up. |
| Push / pull technology | Pull technology is when you ask for information such as requesting a video on YouTube. Push technology on the other hand refers to you receiving information whether you want it or not. Think TV advertising. There’s always the off switch we suppose. |
| Contact Us |
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0845 408 2031 |
| Online PR Jargon |
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LinksA hypertext connection between two websites or two web pages is known as a hyperlink or link. An example is the search engine results page which lists links to websites. The search engines will also look for good quality incoming links when they rate your site. Known as the ‘links effect’. More jargon-busting in our online PR glossary |
