Glossary | |
Don’t know your podcasting from your vodcasting? Confused as to the meaning of search engine optimisation? And what exactly is a blog? Or blogging? Or the blogosphere? Here for the first time, in our fabulous Online PR and Social Media Glossary (phew), are our slightly tongue-in-cheek definitions for all the latest buzzwords doing the rounds. (And writing them kept the immediate future team amused for at least a whole afternoon!) Any definitions you want to add? Email us at info@immediatefuture.co.uk | |
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| There are 15 entries in the glossary. | |
| Pages: «1 2 3 | |
| Term | Definition |
| Podcasting / podcasts | Podcasting is the distribution of podcasts or MP3 audio files that are automatically downloaded via a web feed directly to your PC. The files can then transferred to an iPod or other MP3 player. Podcasting has nothing to with Invasion of the Bodysnatchers. |
| Podcatcher | A bit like the child catcher in Chitty Chitty Bang Bang, a podcatcher is piece of software that gathers up podcasts and automatically downloads them to your PC. They can then be listened to on your MP3 player. Lollipops anybody? |
| Post | A dated entry or article by a blogger on their blog is known as a post. A blog will probably have a number of posts. You can put a post on a blog in a matter of seconds. Unlike the normal post which comes through the letterbox and can take days to arrive. Even weeks. |
| Profiles | Your profile is the information you give about yourself when you sign up for a social networking site. As well as a picture, you can include your interests and passions such as your love of Russian literature, knitting and The Carpenters. Don’t have any interests? Make them up. |
| Push / pull technology | Pull technology is when you ask for information such as requesting a video on YouTube. Push technology on the other hand refers to you receiving information whether you want it or not. Think TV advertising. There’s always the off switch we suppose. |
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| Online PR Lexicon |
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Social media release (SMR)A social media release is a news release that uses social media features like blogs, podcasts and news feeds and will also include links to information and resources. This allows a journalist to cover the story with greater ease and gives them more time to enjoy in the pub. More jargon-busting in our online PR glossary |