Glossary

Don’t know your podcasting from your vodcasting? Confused as to the meaning of search engine optimisation? And what exactly is a blog? Or blogging? Or the blogosphere?

Here for the first time, in our fabulous Online PR and Social Media Glossary (phew), are our slightly tongue-in-cheek definitions for all the latest buzzwords doing the rounds.

(And writing them kept the immediate future team amused for at least a whole afternoon!)

Any definitions you want to add? Email us at info@immediatefuture.co.uk



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R
There are 6 entries in the glossary.
Pages: 1 2 »
Term Definition
ReachReach is the number of unique users, stated as a percentage of the target market, who have viewed an online advertisement (like a banner ad). Reach is also what you do if you swallow cat hair.
 
Read feederAn read feeder, newsreader or aggregator, is a bit of software which collects news from websites, blogs, podcasts and vlogs and delivers them to your PC in a simple format. It is also the name of an Arnie Schwarzenegger character. Oiill be back. 
 
Reciprocal linkingThe mutually beneficial arrangement of linking two sites together is known as reciprocal linking. Google uses PageRank when it looks at the quality of the sites that are linked to you. So, when Saucy Sue’s swingers site want to get involved in some reciprocal linking – just say no.
 
Referring siteA referring site is the website your visitor was at directly before coming to your site. A report will give you a list of the referring sites which may include search engines, directories, bookmarks and other sites that have linked to yours. So you’ll see who to send a Christmas card to this year.
 
RobotsRobots , crawlers or spiderswork for search engines and crawl the web gathering information on new web pages, updating old pages and deleting dead pages. Spiders are like your Nan at a jumble sale: they like to have a good old poke around. 
 


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