Glossary | |
Don’t know your podcasting from your vodcasting? Confused as to the meaning of search engine optimisation? And what exactly is a blog? Or blogging? Or the blogosphere? Here for the first time, in our fabulous Online PR and Social Media Glossary (phew), are our slightly tongue-in-cheek definitions for all the latest buzzwords doing the rounds. (And writing them kept the immediate future team amused for at least a whole afternoon!) Any definitions you want to add? Email us at info@immediatefuture.co.uk | |
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| There are 31 entries in the glossary. | |
| Pages: 1 2 3 4 5 6 7 » | |
| Term | Definition |
| Search engine marketing (SEM) | Search engine marketing is the umbrella term for a range of marketing activities which market a website via the search engines. May include paid for search, search engine optimisation and link building. Doesn’t include going down on bended knee and begging outside Google Towers. |
| Search engine optimisation (SEO) | Search engine optimisation is arranging your website to give it the best chance of appearing near the top of the search engine rankings. This includes having the right design and layout, great content and the right keywords and search terms. And then you just have to cross your fingers. |
| Search engine positioning (SEP) | Search engine positioning or promotion refers to the constant monitoring and modifying of a website in order for it to achieve higher search engine rankings. A close relative of SEO. In fact they have the same mother: Search engine marketing. |
| Search engine ranking | Where your site appears on the search engine results page is known as your search engine ranking. Position 1 on page 1 is ideal. Well, you can go to page 3 or maybe 4 at a push. After that you are in the search engine equivalent of Death Valley. Was that tumbleweed we just saw? |
| Search engine results page (SERPS) | Go to the search engine website. Type in a keyword or search term for a topic you want information on and press search. The search engine results page is the page that lists the links to the appropriate websites. Start on page one and work your way down. And down. And down. |
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| Online PR Lexicon |
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YouTubeYouTube is a video sharing website where you can upload, view, share and comment on clips from TV, film and amateur videos. YouTube was started in early 2005 and sold to Google for $1.65 billion in November 2006. Now that’s a nice day’s work. More jargon-busting in our online PR glossary |