Glossary | |
Don’t know your podcasting from your vodcasting? Confused as to the meaning of search engine optimisation? And what exactly is a blog? Or blogging? Or the blogosphere? Here for the first time, in our fabulous Online PR and Social Media Glossary (phew), are our slightly tongue-in-cheek definitions for all the latest buzzwords doing the rounds. (And writing them kept the immediate future team amused for at least a whole afternoon!) Any definitions you want to add? Email us at info@immediatefuture.co.uk | |
| U | |
| There are 4 entries in the glossary. | |
| Pages: 1 | |
| Term | Definition |
| Unique user | A real person (as opposed to a spider) who has visited your website within a specific time frame is known as a unique user or unique visitor. Unique visits are calculated using cookies and IP addresses. Yes, yes we are all unique in our own special way. |
| Unique visitor | A real person (as opposed to a spider) who has visited your website within a specific time frame is known as a unique user or unique visitor. Unique visits are calculated using cookies and IP addresses. Yes, yes we are all unique in our own special way. |
| Usability | For your website to have good usability it must be easy to navigate, have a good layout, be consistent across all pages and have easy to find information. Aaaah…if only all websites were built this way. |
| User generated content (UGC) | User generated content is content created by people in the form of blogs, discussion groups, forums, wikis and photo and music sharing sites. Content can vary in quality and can often tell visitors more about the blogger than the subject matter. Buy hey, that’s ok. We’re all friends here. |
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| Online PR Lexicon |
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Early AdopterA bit like Angelina Jolie or Madonna, early adopters are companies or people who sign-up to new technologies or marketing techniques, as soon as they become available, to get ahead of the pack. Early adopters make up 13.5% of the population. Fact. More jargon-busting in our online PR glossary |