Glossary | |
Don’t know your podcasting from your vodcasting? Confused as to the meaning of search engine optimisation? And what exactly is a blog? Or blogging? Or the blogosphere? Here for the first time, in our fabulous Online PR and Social Media Glossary (phew), are our slightly tongue-in-cheek definitions for all the latest buzzwords doing the rounds. (And writing them kept the immediate future team amused for at least a whole afternoon!) Any definitions you want to add? Email us at info@immediatefuture.co.uk | |
| V | |
| There are 8 entries in the glossary. | |
| Pages: 1 2 » | |
| Term | Definition |
| Vblog | Vlog or Vblog. Short for videoblog. Refers to a blog that has video content. Vlog is also a big, beefy potato farmer from the Ukraine. |
| Vertical search engine | The Web is so huge that you can use vertical search engines to help you narrow down your search. So instead of going to Google to find a new job you’d go to Monster.co.uk instead. Or if you were looking for a car, Carpages.co.uk. Or freedesignerclothers.co.uk for clothes. Ok, that doesn’t exist. |
| Vertical social networks | Social networks that connect people who have very specific interests or passions are called vertical social networks. Vertical social networks are nothing to with people having to stand up to have a chat. |
| Video podcasting | Similar to podcasting, video podcasting or vodcasting delivers video clips (rather than audio files) of your fave TV shows direct to your PC via web feeds like RSS or Atom. They can then be downloaded to an iPod or portable media player. Makes airport queues bearable. |
| Viral marketing | Viral marketing is a marketing strategy which encourages users to pass on a marketing message, usually via emails, which spreads by word of mouth and creates a buzz. If you catch a marketing virus you should step away from your PC and lie down in a dark room. |
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| Online PR Lexicon |
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LinksA hypertext connection between two websites or two web pages is known as a hyperlink or link. An example is the search engine results page which lists links to websites. The search engines will also look for good quality incoming links when they rate your site. Known as the ‘links effect’. More jargon-busting in our online PR glossary |
