Glossary

Don’t know your podcasting from your vodcasting? Confused as to the meaning of search engine optimisation? And what exactly is a blog? Or blogging? Or the blogosphere?

Here for the first time, in our fabulous Online PR and Social Media Glossary (phew), are our slightly tongue-in-cheek definitions for all the latest buzzwords doing the rounds.

(And writing them kept the immediate future team amused for at least a whole afternoon!)

Any definitions you want to add? Email us at info@immediatefuture.co.uk



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Term	Definition
XML	XML or Extensible Markup Language is an advanced language developed by the World Wide Web consortium (W3C) to complement HTML. HTML is about displaying information, while XML is about describing information. XML is also a member of the Fantastic Four.

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Online PR Lexicon
Google Bomb When the same keyword is inserted in the anchor text in hundreds of blogs and sites in the hope of influencing the Google search engine, it’s known as a Google bomb. A famous Google bomb was the term ‘dumb @&!!$%!’ which sent people to a site about George Bush. Now defunct. Awww. More jargon-busting in our online PR glossary

Online PR Lexicon

Google Bomb

When the same keyword is inserted in the anchor text in hundreds of blogs and sites in the hope of influencing the Google search engine, it’s known as a Google bomb. A famous Google bomb was the term ‘dumb @&!!$%!’ which sent people to a site about George Bush. Now defunct. Awww.

More jargon-busting in our online PR glossary